When a loved one passes away, it can be one of the most upsetting and difficult times that family members will ever experience, and arranging the funeral is top of the relatives' to-do list. This can be problematic if the death occurs outside of normal office hours or during the holiday season. For this reason it's important that your funeral home is able to respond quickly and sensitively to enquiries from bereaved families 24/7, 365 days a year.
Many organisations consider public relations work to be an afterthought. They think it's something that would be "nice" to have, may think that it's "something to do with advertising" or believe that it's something that only large organisations need. They are wrong on all counts. Why would it be beneficial for your company to engage in a consistent PR campaign?
While advertising and promotion definitely go hand-in-hand in terms of business development, they are very different animals.
If your company has purchased a booth at a trade show, that is a great way to do some face-to-face marketing with new clients. So that attendees who enter your booth can easily identify your sales reps, everyone should wear a name badge, but which types of name badges are best for trade shows? Here are some tips to keep in mind as you order your badges:
1. Skip the pins.